Learn Accounting the Easy Way!: A Basic & Brief Introduction to Accounting from an Award Winning Professor, Ivy League MBA and Venture Capitalist by Chris Haroun

Author:Chris Haroun [Haroun, Chris]
Language: eng
Format: epub
Publisher: www.BusinessCareerCoaching
Published: 2016-01-15T07:00:00+00:00

Page 54 of 83

A Very Basic & Brief Introduction to Accounting the Easy Way!

SUPERB MARKETING BEATS GREAT PRODUCTS

Remember the days when we used to talk about the type of processor we had in our computers? Nobody

really cares or knows anymore what processor our iPads or iPhones or laptops or Samsung products have.

Superb marketing almost always beats great products; this trend exists in the technology sector, the

clothing market, academics and even in politics!

Windows 3.1 was released in 1992 and it certainly paled in comparison to Apple’s ‘Mac 84’. The same can

be said for Windows 95. So why did Microsoft Windows have materially higher market share than Apple

back then? One of the reasons was that Microsoft then had much better marketing strategies than Apple

did. Microsoft’s Steve Ballmer was a marketing genius. Most people don’t realize that prior to joining

Microsoft, Ballmer was a Product Manager on the Duncan Hines cake mix product at Procter and Gamble.

He managed to get Duncan Hines to the #1 product in the sector by market share by simply making the

box bigger! In fact, per the image below, Steve Ballmer made the size of the Microsoft Windows box

exactly the same size as the Duncan Hines box which was larger than competing products! Marketing was

a key reason why Microsoft was so incredibly successful then.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.